Ford has actually simply revealed that the F-150 Lightning will be going into the most advanced battery-electric lorry market worldwide, Norway, for the very first time. In reaction to frustrating customer need, a little number of unique Ford F-150 Lightning Lariat Release Edition cars are now offered for purchase by Norwegian consumers.
” In my 25 years at Ford, I have actually never ever seen anything like the enthusiasm and need I’m seeing from chauffeurs today to support the wheel of our F-150 Lightning. I have actually had consumers actually banging on my door and advocating us to bring the F-150 Lightning electrical pickup to Norway,” stated Per Gunnar Berg, Handling Director of Ford Norway. “F-150 Lightning is the ideal match for numerous consumers in Norway– distinctively efficient in satiating our thirst for experience while accepting our enthusiasm for safeguarding the environment.”
As the next action in Ford’s international electrification strategies, the multi-award-winning Ford F-150 Lightning electrical pickup is pertaining to Europe, beginning in Norway, the world’s greatest market for electrical cars, where 80% of brand-new automobile sales are electrical. Ford Motor Business revealed in 2015 that it intends to attain carbon neutrality throughout its European footprint of centers, logistics, and providers by 2035, which all lorry sales ought to be zero-emissions cars in Europe.
Ford Motor Business states that it is devoted to being at the leading edge of the electrical automobile transformation. The business will invest more than $50 billion internationally into electrical cars through 2026, with a target production run rate of 2 million electrical cars worldwide by the end of that year. By 2030, electrical lorry sales are anticipated to represent 50% of Ford’s overall around the world lorry sales.
In order to meet the growing need from consumers, Ford previously this year specified that it would almost double the production capability of the Ford F-150 Lightning to 150,000 cars each year at the Rouge Electric Car Center in Dearborn, Michigan.
” Whatever we have actually gained from practically half a century of producing America’s very popular truck has actually assisted us make the truck of the future. It is genuinely a fantastic honor for the Lightning group to have consumers require this lorry near and now far!” stated Darren Palmer, Vice President of Electric Car Programs, Ford Design e. “Resourcefulness goes through this truck inside and out. I highly motivate our future Norwegian consumers to put this truck to the test for all their outside experiences.”
Clients in Norway will have the ability to buy the Ford F-150 Lightning Lariat Release Edition in a little amount and exclusively with the Super Team Taxi body design in the Antimatter Blue metal body color.
The Ford F-150 Lightning Lariat Release Edition will be used through the network of more than 70 specialized Ford EV dealerships in Norway that become part of the Ford-authorized dealership network and have the facilities and capability to support F-150 Lightning, Mustang Mach-E, and E-Transit consumers.
Yes, it appears like there will be just one color option for the very first launch in Norway. Perhaps that will alter after Ford begins presenting more Lightning pickups. However the interesting news is that the F-150 Lightning is now broadening into Europe, beginning with the crown gem of the international EV market.
Considering that Ford will be offering a “little amount” to begin with, our Norwegian pals may wish to speak with their regional Ford dealerships about attempting to reserve or preorder one prior to they are all gone. Let us understand if you choose to do so.
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