Home loan CRM business Daily AI has actually rebranded to Aidium Home Mortgage CRM and released a brand-new CRM item, the business revealed on Monday.
The business’s research study and analysis recommended that a rebranding, that includes updates to core items, the business’s site, marketing and interactions, will represent its objectives and services for the home mortgage market, according to a declaration from the business.
” We comprehend the obstacles that home mortgage lending institutions deal with, and we’re dedicated to offering the very best possible assistance to assist them prosper,” Aidium president Dan Bos stated. “We’re positive our brand-new brand name will much better serve our clients and move our development as an organization.”
The Aidium home mortgage CRM platform has actually been upgraded to simplify and automate home loan origination procedures, enhance effectiveness and boost success for home mortgage specialists, according to the declaration.
The functions used by the platform consist of lead management, no-code automations, playbooks, automated marketing, and recommendation partner management tools to permit lending institutions to get in touch with debtors and representatives while using other services.
” We have actually remained in the home mortgage CRM area for several years, and this rebranding effort represents a tactical relocate to much better line up all our brand names under one business with our objective to assist home mortgage business prosper,” Aidium CEO Spencer Dusebout stated.
Daily AI formerly got White Boards CRM and Recruitable.ai, which will likewise belong to the Aidium portfolio.